Campaign highlights

Spot Leukaemia has reached millions of people with life-saving information.

How far we’ve come

Since its launch in 2018, our Spot Leukaemia campaign has:

  • Reached over 12 million people through national media and digital campaigns
  • Distributed more than 50,000 posters and leaflets to GPs, pharmacies, and workplaces
  • Featured on BBC Breakfast, Sky News, ITV News, and in major print media
  • Partnered with MPs, NHS trusts, and local councils to amplify the message
  • Shared over 100 real-life patient stories to help others spot symptoms

Survey impact

Findings from our annual surveys:

  • Continue to show low awareness. Only 1 in 3 people can name a leukaemia symptom without prompting
  • Inform NHS plans and drive improvements in early diagnosis policy

Why this matters

Awareness works. Patients have told us they got an earlier diagnosis because they:

  • Saw a poster
  • Recognised a symptom
  • Went to their GP

Every conversation and every share could help save a life.

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