Media appeals

In 2019, Leukaemia Care was chosen as one of three charities to be featured in The Telegraph’s Christmas Charity Appeal. The campaign shared powerful personal stories from people affected by leukaemia and raised awareness of the challenges faced by patients and their families. Thanks to the generosity of The Telegraph’s readers, the appeal raised £188,000, money that has helped fund vital support services including our free information, counselling and helpline.

In 2019, Leukaemia Care was honoured to be featured on BBC Radio 4’s Radio 4 Appeal, a long-running weekly programme that invites a guest speaker to highlight a charity and encourage support for its work. On the appeal, our speaker shared personal experiences of how leukaemia affects patients and families, and explained how our services make a real difference in people’s lives. The broadcast reached listeners across the UK and helped raise awareness of the need for practical support for people affected by leukaemia, MDS and MPN. You can listen to our 2019 appeal on the BBC Radio 4 appeal website here.

In 2023, Leukaemia Care was selected as the featured charity for the BBC Lifeline Appeal, presented by Dame Arlene Phillips. The appeal shared stories from people affected by leukaemia and highlighted the vital services Leukaemia Care offers to patients and their loved ones following diagnosis. Through the appeal, listeners were encouraged to donate to help guarantee others facing leukaemia receive essential support and guidance