Since September 2017 we have reached over 100 million people with our Spot Leukaemia campaign, but despite our efforts, awareness of blood cancer amongst the public, as well as in primary healthcare, is still dangerously low and blood cancer continues to claim more lives than prostate or breast cancer every year.
As things stand, patients with leukaemia are almost twice as likely to be diagnosed as an emergency case compared to cancer patients in general (37% vs 22%).
Many people aren’t aware of the signs and symptoms of leukaemia until they or someone they know is affected. This means that people often delay in visiting their GP.
Quite often, due to the vagueness of the symptoms and relative rarity of leukaemia, people are misdiagnosed by their GP or attend several times before diagnosis. This means that there is a delay at primary healthcare.
We need your help in reaching the general public so that everyone is able to Spot Leukaemia sooner. Early diagnosis saves lives!
What we’re doing to help you to Spot Leukaemia?
Last year, our Spot Leukaemia campaign reached over 100 million people, and this year we want to reach even more, so that there is a greater awareness of the clusters of symptoms that could indicate a blood cancer.
This September, we plan to:
1. Raise awareness online and within the media of the signs and symptoms of leukaemia, educating the public so they know what to look out for.
2. Shine a ‘spot’light on leukaemia – Dozens of iconic buildings throughout the UK have agreed to help raise awareness of leukaemia throughout September and will be lighting up their building red to show their support and act as a beacon to improve public understanding of leukaemia and its symptoms.
Find out if a building near you is showing their support here.
3. Share leukaemia stories so that blood cancer patients can connect to someone who is going through the same journey as them and the public can gain a better understanding of leukaemia, how it presents and who it affects.
Read some amazing stories here.
4. Billboard advertising – We will be making use of non-commercial billboard to communicate with the public on a national scale. The adverts will hopefully help to firmly place the signs of leukaemia in everyone’s minds. Our billboard advertising will run from September 4th – September 11th. Find the board nearest to you using our handy map.
5. Spreading awareness in pharmacies – We will also be working alongside pharmacists all around the country with our Spot Leukaemia campaign being printed on your pharmacy bags. Find a pharmacy that is participating here.
6. GP support – Ensure GPs are being better supported to recognise and diagnose blood cancers, through our online eLearning modules and in-person training event. Find out about the next GP training events here.
7. Free training for other health care professionals – We’ve launched online courses for pharmacists, opticians and dentists as well as extending our free training for haematology nurses. The new courses can be accessed here.
8. Advertising on Video on Demand – If you’re over the age of 55 and watch programmes on demand through Sky, you might spot our #SpotLeukaemia advert during the month of September
Spot the signs and symptoms of leukaemia
Leukaemia can be hard to spot because the signs and symptoms are common to other unrelated illnesses. Knowing what to look out for could help you make the decision to visit your GP sooner. Early diagnosis saves lives.
The six most common symptoms experienced by all leukaemia patients prior to diagnosis. These are:
- Shortness of breath
- Fever or night sweats
- Bruising or bleeding
- Bone/joint pain
- Repeated infections
How can you get involved with our Spot Leukaemia campaign?
1. Order your free Spot Leukaemia magnet
Throughout September we will be offering our supporters a free Spot Leukaemia magnet* to keep on their fridge. A tiny reminder of what to look out for in case you or a family member presents any of the 6 main symptoms of leukaemia.
Order your free magnet here.
Other items available to order are:
- Pin badges
- Window stickers*
- Trolley keyrings*
Items marked with an * are limited to 1 per order. If you require more please email firstname.lastname@example.org
2. Visit one of our ‘spot’light events
Dozens of iconic buildings throughout the UK have agreed to help raise awareness of leukaemia throughout September and will be lighting up their building red to show their support.
Find out what buildings near you are lighting up red here.
Don’t forget to post your photos of these iconic buildings on social media by using the hashtags #SpotLeukaemia and #Spotlight
3. Go spotty and host a fundraising event
Use September as an opportunity to hold your very own fundraiser in aid of Leukaemia Care, helping us to raise awareness of leukaemia and its signs and symptoms. From spotty bake sales to a spotty pub quizzes, there are lots of ways to get family and friends involved. You can find some of our fundraising ideas here.
4. Take flyers and posters to your local GP surgeries
Ensure that GPs in your local area are equipped to recognise and diagnose blood cancers early, by giving them our eLearning module flyers and Spot Leukaemia posters.
To order the material, contact our campaigns team at email@example.com
5. Shout about it on social media
You can download our social media infographics here.
6. Share your story
If you’ve been affected by a blood cancer, sharing your story can help others going through a similar situation and help the public to better understand leukaemia.
If you’d like to share your story, email the Communications Team on firstname.lastname@example.org.
7. Take our free Leukaemia awareness course
Want to prove your awareness of leukaemia? We’ve launched a new free course aimed at the general public to help improve knowledge of leukaemia. Once the course is completed, you will receive a free certificate which can be displayed at your workplace. If you’re a healthcare professional, we have free courses for pharmacists, dentists, opticians and nurses on the platform which can be found here.
If you have any further questions about Spot Leukaemia then you can contact our Campaigns and Advocacy team. They are available Monday to Friday from 9:00am – 5:30pm. If you would like to speak to them, you can: