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Launch of the Fundraising Preference Service

written by

Leukaemia Care, Charity

  • Fundraising_Regualtor_Logo

The 6th of July 2017 marks the launch of the Fundraising Preference Service (FPS). The FPS has been put in place to give charity supporters more control over the direct marketing they receive from their chosen charities. 

Stephen Dunmore, chief executive of the Fundraising Regulator, explained, “The FPS will give individuals unprecedented control of their contact with charities and will enable members of the public to manage their consent. This service is crucial in an age when individuals can be contacted in far more ways, and with far more regularity, than ever before.”

How does it work?

The FPS enables members of the public to head online and opt to stop some, or all, of the direct communication they receive from a charity.

Direct communication includes:

The FPS is unable to stop:

Once the individual has filled in their details online, the FPS will contact the charity on their behalf to stop the communications. If the individual continues to receive marketing materials 28 days after submitting the FPS request, the Fundraising Regulator can contact the charity. If the communications still continue, the individual can submit a complaint to the Fundraising Regulator.

If the charity fails to comply, they can be reported to the Information Commissioner’s Office, and could subsequently be issued with a fine of up to £500,000.

How do I contact the FPS?

Members of the public can access the FPS website here, or they can call 0300 3033 517.

The Fundraising Regulator states, “Members of the public are encouraged to contact charities directly to stop communications”. However, the FPS has been put in place for when an individual:

What will Leukaemia CARE be doing?

We’ll be getting in touch soon via email and post to ask whether you would like to continue to receive information from us.

If you still wish to be contacted, all you’ll have to do is fill in a form online, return a form via post, or call us. If we do not hear from you, then we will no longer be able to communicate with you.

For more information, head to the Fundraising Regulator’s website.